Tuesday, November 14, 2006

I Love like.com!


Finally, technology that speaks my language! If you're anything like me, when you're watching television you catch yourself paying more attention to Oprah's shoes than her "scathing" interviews of self-obsessed celebrities, overweight bipolars, and imprisoned child molestors. Do you remember the luggage that Carrie (Sarah Jessica Parker) used when she moved to Paris to be with her artist boyfriend, Alexander Petrovsky (Mikhail Baryshnikov), on the final episode of Sex and the City? I do! I spent hours searching for that luggage online to no avail. If I had to guess, I'd say it was Christian Dior, but I never found it. My days of searching blind are over thanks to www.like.com.

The latest innovation in search engines is here and it's designed for people just like me. Like.com is a visual search engine--it uses pictures, rather than keywords, to search the Web for whatever it is that your fashionista heart desires. That is, as long as what you're looking for is a shoe, a watch, a handbag, or a piece of jewelry--the only four categories that like.com currently recognizes with shirts, pants, and dresses to be added in the next few months.

Like.com offers photos from 200 online retailers and a database of celebrity photos that searchers can use to highlight accessories and then instruct the search engine to find. Users are able to indicate color, shape, and pattern preferences and can use traditional text limiters to sort by brand, size, and price. Once the search parameters are set, like.com crawls the webpages of over 200 online stores such as www.amazon.com or www.llbean.com. Users can also highlight a specific feature of a product such as the strap of a watch or the buckle on a shoe and perform a search within that constraint.

A team of computer scientists developed special software that breaks images down into 10,000 numbers that represent 30 features of an item such as the full spectrum of colors that appear in a handbag, the glossiness of the bag's exterior, and its curves. The numbers are then compared with the numbers used to describe the product pictures on the merchants' websites. Some problems have been encountered with jewelry searches because there tends to be a lot of variation in the way metals and stones such as diamonds glisten in pictures. Like.com is a work in progress with many features expected to be added over the next few months and I, for one, am looking forward to the additions. No more searching for "Oprah black crocodile platform stacked heels!"

BRIDGING THE DIGITAL DIVIDE

Ok, so laptops aren't exactly "the newest thing," but Nicholas Negroponte's (name sound familiar?) idea to bring laptops to every child in the world is a revolutionary idea that merits a spot in a blog about new technologies. Negroponte's program One Laptop Per Child (OLPC) is an ambitious undertaking designed to develop and sell $100 laptops to governments of developing nations in an effort to bridge the oft-mentioned digital divide. Negroponte, the cofounder and chairman emeritus of MIT's media lab, believes that OLPC would offer children everywhere the opportunity to benefit from the Internet and allow them to work with and benefit from each other in new ways.

In our blogs and our threaded discussions, most of us have expressed concerns about those who are being left behind as technology becomes more prevalent and Negroponte obviously feels that it's an issue worth addressing as well. OLPC is a not-for-profit program that depends on private, governmental, and nonprofit organizations to help it get off the ground. OLPC has taken responsibility for the design of the laptops and engaging an outside manufacturer to produce it, but the computers won't go into production until they have firm committments from foreign governments to buy at least five million units. Negroponte's argument is persuasive: "Look at the math- even the poorest country spends about $200 per year per child. We've estimated what a connected, unlimited-Internet-access $100 laptop will cost to own and run: $30 per year. That has got to be the very best investment you can make. Period."

Negroponte's idea is not going to be easy to implement because it faces several challenges. They must design and build a laptop that can withstand rough handling, function even in the absence of a steady power supply, and allow easy networking and Internet access, and whose small yet readable screen would employ inexpensive technology that is as of yet unheard of. However, several companies are already on board. Quanta, a Taiwanese company that produces one-third of the world's laptops, is slated to manufacture the computers, while companies such as AMD and Red Hat are set to provide the laptops' innards.

Perhaps the most innovative of OLPC's design components is the use of a foot pedal that can be used to power the computer when it isn't plugged in. Every minute of exertion will generate 10 minutes of power. Negroponte has said that "Out of the box, the laptops will connect with one another to form a mesh network that will make each computer a transmission node, allowing the laptops to talk to each other and greatly magnifying the range of any Internet connection. And the screen will have both a high-resolution black-and-white mode, in which it will be readable even in bright sun, and a backlit, lower-resolution color mode."

It seems as if they've thought of everything, but the $100 laptop does not yet exist. The first models are expected to come off the assembly line this month and will be sent to Brazil, Argentina, Libya, Thailand, and Nigeria for testing. The future of the project depends on the willingness of governments to purchase the laptops. So far, Libya has committed to purchasing one million units if the computers work as promised, but Negroponte has his work cut out for him.

Wednesday, October 18, 2006

Pornography.com

Pornography Statistics:

* Pornographic websites-- 4.2 million (12% of all websites)

* Pornographic pages-- 372 million

* Daily search engine requests for pornography-- 68 million
(25% of all requests)

* Daily pornographic emails-- 2.5 billion (8% of total emails)

* Average daily pornographic emails per user-- 4.5 per Internet user

* Monthly pornographic downloads (peer to peer)-- 1.5 billion
(35% of all downloads)

* Worldwide visitors to pornographic websites-- 72 million annually

* Breakdown of male/female visitors to pornography sites--
72% male/28% female

* Adults admitting to Internet sexual addiction-- 10%
________________________________________________________________
Shocking statistics, aren't they? In a Frontline interview on PBS, entertainment industry analyst Dennis McAlpine contended that the Internet was built on the back of adult material. According to McAlpine, the demand for adult material "generated more Internet subscriptions than any other single event in the business." For example, Yahoo! has made a fortune selling ads and links to porn sites. When the site was originally launched, the developers realized that providing adult material would generate the most revenue, so they categorized pornographic sites and facilitated their accessibility. In 2001, Yahoo! announced that it was launching an adult video store online and was subsequently inundated with protests from anti-pornography groups. Patrick Trueman, former chief of the U.S. Dept. of Justice's Child Exploitation and Obscenity Section even sent a letter to Attorney General John Ashcroft demanding that Yahoo! be prosecuted. Read the letter here: http://www.pbs.org/wgbh/pages/frontline/shows/porn/business/trueman.html

It's estimated that the adult entertainment business grosses $57 billion a year worldwide, and $10-12 billion annually in the United States. The adult entertainment business in the US generates more revenue each year than the NFL, NBA, and MLB combined and more than the combined revenues of ABC, CBS, and NBC! Due to the anonymity enjoyed and low profiles kept by most pornography sites and users on the Web, it's difficult to pinpoint exactly what percentage of the earnings are generated by adult material on the Internet, but the figures are estimated to be around $2.5 billion spent on Internet porn, and another $1.5 billion on CD-ROMs.

The same low profiles that make Internet pornography earnings hard to verify are likely responsible for the popularity of online pornography. As Castells puts it: "Privacy and ubiquity seem to be the key factors. Porno Internet can be accessed from anywhere – particularly from the workplace, often a delightful transgression for the disgruntled worker. And because most people still do not think (or know) that they are being watched in their on-line surfing, the Internet is perceived as providing a better safe haven for sexual fantasies than TV offerings dutifully recorded in the monthly bill. So, the added value of porno over the Internet is the supposedly free expression of people’s desires" (196).

The fact that Internet pornography can be accessed from anywhere brings up another important aspect: the cost of online pornography to other businesses due to lost productivity and lost human capital. Reports show that 70% of Internet pornography access occurs during the 9 to 5 workday (20% of men admit to accessing online pornography while at work) and the estimated cost to businesses is in the billions of dollars. Delta Consulting reported that half of the Fortune 500 companies have experienced at least one incident involving online pornography in the past year and in 44% of those cases, the employee was terminated.

The omnipresent access to Internet pornography has even been addressed by the Supreme Court. In 2004, the Supreme Court ruled 6-3 that the Federal Government could withold funding from public libraries that had failed to install filtering devices on their computers designed to prevent users from accessing adult material. Chief Justice William Rehnquist said, "Because public libraries have traditionally excluded pornographic material from their other collections, Congress could reasonably impose a parallel limitation on its Internet assistance programs." Justices Stevens, Souter, and Ginsburg dissented, saying "A statutory blunderbuss that mandates this vast amount of overblocking abridges the freedom of speech protected by the First Amendment."

Whatever your opinion of Internet pornography may be, the fact of the matter is--it sells and it's here to stay. And if you're the type of person who has a "if you can't beat 'em, join 'em" attitude, there are even schools now that will teach you how to profit from the online adult entertainment industry: http://www.adultwebmasterschool.com
Scroll down to read about the top-earning non-pornographic industry on the Net: online dating.

For more of Frontline's expose "Inside the business of American Porn," visit: http://www.pbs.org/wgbh/pages/frontline/shows/porn/business/

Pornography statistics can be found at: http://www.internet-filter-review.com

Online articles about Internet pornography: http://www.cbsnews.com/stories/2003/11/21/60minutes/main585049.shtml
http://www.cnn.com/2003/LAW/06/24/scotus.internetporn.library/index.html http://www.cnn.com/2003/TECH/internet/12/11/porn.school/index.html
http://www.cnn.com/2003/TECH/internet/12/10/porn.obscene/index.html
http://www.cnn.com/2003/TECH/internet/12/10/porn.business/

Tuesday, October 17, 2006

For Love and Money


The Beatles told us that money can't buy us love, but according to US News and World Reports, 40 million people feel differently. That's the number of Americans that visited online dating sites in 2003. It's also half of the population of singles living in the United States. What does that mean from a business perspective? Online dating is the number one earning non-pornographic industry on the Internet. Jupiter Research reported that Americans spent $214 million for online dating services in 2003 and that number is expected to increase to $642 million by 2008.

How does it work?
It's one of the most competitive markets on the Internet and also one of the riskiest. In order for a personals site to succeed, it must attract a vast number of members, but in order to attract members, it must already have a large number of subscribers. People who use online dating services are referred to as subscribers because most sites require them to pay a monthly fee in order to send and receive messages from other members. Most sites offer an initial free trial period designed to give a prospective subscriber limited access to the other members in hopes that it will entice him/her to join. Usually, a site will allow a potential user to view profiles of other members and send/receive a "flirt" or a "wink" depending on the site, but if the user wants to send/receive emails, he's got to cough up some cash first. The membership fees for the top three online dating sites are as follows:

* www.match.com $29.99 for one month
* www.yahoopersonals.com: $24.95 for one month
* www.eharmony.com: $59.95 for one month

These user-driven sites (the users create all of the content) have become so popular that most newspapers have added online personals to their websites. Even The Roanoke Times has added a personals link to its website: http://www.people2people.com/?connect=roanoke


Why all the hype?
In this era of Blackberries and iPods, camera phones and laptops, it's clear that we're not willing to settle for anything less than instant gratification. It's only par for the course that we're streamlining our love lives as well. Who has time to actually go out and meet people? And if you do have time, where do you go? A bar? An article in the magazine Wired contends that "twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because the right books are found only by accident." However, as we all know, every coin has two sides.

The pitfalls of online dating
Every new frontier eventually requires laws to govern it and Internet dating is no exception. In addition to the number of divorce cases that can be attributed to cyber affairs, the online dating industry is fraught with potentially illicit activity. There are endless stories of men who conned women into sending them money so that they could move to ___________ to be closer to them, or would-be mail order brides who convinced men to pay their way to the United States just to leave them jilted at the altar. In response to numerous lawsuits, Congress passed the Communications Decency Act of 1996 which holds that providers are not responsible for the lies propagated by the users of their sites. Providers can, however, be held responsible for their own prevarications and currently, two of the biggest online dating services, match.com and yahoopersonals.com are involved in class action lawsuits for that very reason. In both instances, users claim that the providers created fake profiles to lure new subscribers and in some cases, sent phony emails from non-existent users expressing interest in order to keep paid subscribers from canceling memberships.

How does online dating affect "real life?"

Obviously, this is a topic that is beyond the scope of this blog, but I'd like to share a personal anecdote with you now just to provide you with some food for thought, and maybe even a laugh. This past weekend, one of my girlfriends, who shall remain anonymous, called me to discuss her latest dating dilemma. She met a man online at a personals site and they corresponded via email for about a week or so before exchanging phone numbers. Eventually, they spoke over the telephone and ended up engaging in phone sex. They had planned to meet in person over the upcoming weekend, but after the phone call, she never heard from him again. What I thought was so nerveracking as well as funny was that on top of worrying about men (and yes, some women) not calling again in "real life," now we have to worry about them not calling after cybersex?? (Unless of course, his name is Rep. Mark Foley.)

Online personals may be the second most lucrative industry on the Net, but if you decide to wade into the Internet dating pool, my advice is to make sure you've got a lifejacket on.

Further reading:
http://www.techcrunch.com/2006/07/23/online-dating-20-thirteen-sites-to-find-love/
http://www.wired.com/wired/archive/10.11/view.html?
http://www.internetnews.com/ec-news/article.php/2228891
http://www.iht.com/articles/2006/04/23/yourmoney/meetic24.php
http://www.slate.com/id/2142899/
http://www.brandchannel.com/careers_profile.asp?cr_id=53
http://www.datingsitescomparison.com/

Thursday, September 07, 2006


This is my first blogging experience and I have to say that knowing that I am now responsible for repeatedly finding something worthwhile to say is somewhat daunting. In my opinion, the process of blogging is tinged with a hint of arrogance (i.e., blogging is essentially based on the assumption that what you have to say will interest others). While I understand that the blogosphere has expanded almost exponentially over the past couple of years, I find it very difficult to believe that there are that many people out there with something truly unique to say. What interests me is what motivates these dedicated bloggers. Is it a need to make a mark on the world, to leave a legacy? Is it a search for that elusive 15 minutes of fame, or a search for like-minded thinkers? Is it boredom, or a lack of social opportunities? Or is it merely a desire to be heard?

While my experience with blogging is admittedly limited, the same is not true of my experience with the so-called "new media." I have always been a fan of instant gratification and constantly avail myself of the vast amount of information that can be obtained by simply logging on to the internet. I get nearly all of my news online, I do the majority of my shopping online, and most of my personal communication is done through email. That raises two important points, one of which is the upside of the new media, and one of which is the downside: 1. The fact that nearly every newspaper, magazine, etc. can be read online presents us with great conservation opportunities. I'm very passionate about the environment and hope that the percentage of the population that gets their news online will continue to increase while simultaneously decreasing deforestation. 2. With all of the new technology available today, other human beings are more accessible than ever, but rather than bringing people closer together, the irony of technology is that it has a tendency to widen the gap between individuals. Email and text messages are such non-committal forms of communication that they seem to have become the preferred mediums. Personally, I often go months at a time without actually speaking to friends or family members other than through the use of email and text messages. I suppose there's a trade-off for everything and in this case, the benefits outweight the costs which can be adjusted with minimal effort.

About me: I'm a full-time student in the MALS program and am in the process of applying to law school for the 2007 school year. As I mentioned previously, the environment is my pet issue and my intention is to specialize in environmental law. Before attending Hollins, I worked as an editor for a magazine based in Los Angeles and I did so by cyber-commuting. As far as my interests go, they're all over the map. I'm a football fanatic (go Steelers!), an animal lover, a foodie, a designer shoe addict, and an avid reader of classic literature.

I'm getting a late start in this class so I hope that everybody will be patient with me while I learn the ropes and I promise to give my best effort.